TITLE: How Dive Tourism Must Adapt to the 21st Century
DATE & TIME: Wednesday, December 20, 2023. 6:00 PM Eastern Standard Time (GMT 23:00)
WHAT'S THE PROGRAM ABOUT: The demise of Blockbuster Video is a cautionary lesson for the dive industry in what happens when businesses hang on to outdated business models. This seminar will explore why a new model is required for dive tourism and what market analyses suggest what that model should look like. Come learn why the North American dive industry isn't growing while other leisure industries are, why redefining dive tourism as “adventure tourism” can be a way to reverse that trend, and why values are as important as value in marketing your travel program.
DATE & TIME: Wednesday, December 20, 2023. 6:00 PM Eastern Standard Time (GMT 23:00)
WHAT'S THE PROGRAM ABOUT: The demise of Blockbuster Video is a cautionary lesson for the dive industry in what happens when businesses hang on to outdated business models. This seminar will explore why a new model is required for dive tourism and what market analyses suggest what that model should look like. Come learn why the North American dive industry isn't growing while other leisure industries are, why redefining dive tourism as “adventure tourism” can be a way to reverse that trend, and why values are as important as value in marketing your travel program.
